Pepsi Refresh - About
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Pepsi, in collaboration with Tracab, created the worlds first blind football device that allows players to see with sound.

http://thesoundoffootball.com/

Awards:

Press:
Wired
Fast Company
Engadget
Huffington Post
Business Insider

Pepsi Refresh - Case Study
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Pepsi Refresh - Players prespective
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Pepsi Refresh - Credits
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Agency: Akestam Holst
Client: Pepsi
Production Company: Society 46
PR Agency: Prime PR
Creative Director: Martin Cedergren
Art Director: Björn Kusa
Copywriter: Patrick Dry
Executive Digital Producer: Alex Picha
Creative Director: Kalle Thyselius
Creatives: Daniel Dominguez and Andreas Kleiner
Creative Technologist: Ellen Sundh
Film Director: Henrik Gyllenskiöld
Motion Artist: Robin Lantz
Motion Artist: Fredrik Forrest
Developer: Jonas Stattin
Production Assistant: Marcin Tallmarken
Producer: Kristina Nilsson
Executive Producer: Karl Rosander